Investment in a house or land continues to rise in cost, so those with a bit of extra money could consider it worthwhile to invest now for the future. Buying an empty lot is a good way to get started. The vision of a future vacation home could be their reason, or they might be considering a retirement cottage once they have left the active workforce. Either way, purchasing now could net them a big savings in the future.
Building a house does take a bit of time, but the cost is generally what can be overwhelming. Couples looking for a second home might not be able to afford another mortgage, or they might not be ready to realize their dream. Purchasing an empty lot gives them options for the future, and they can begin slowly on clearing the land or planting trees for future shade. Planning may take them years, but being able to foresee where they will settle and how they will live could be a dream that sustains them in everyday life.